The competition is on! What student teams will produce the best work for Cricket Australia/ M&C Saatchi this Semester? x19 Virtual Student Agency’s (VSA's) from the Swinburne Advertising Major are directly competing with x15 Virtual Student Team’s (VST's) from UQ Business School on the WBBL brief.
Work is continuing.
Advertising Management and Campaigns Project students were introduced to the Honours research currently being undertaken by Aliya Jackson. Aliya's research in the discipline of Sociology analyses the Federal Governments Advertising campaign entitled ‘Girls Make Your Move’. Four common themes were identified based on previous research, including ‘Ability/competition’, ‘Self-consciousness’, ‘Role Models’, and ‘Stereotypes': "Provisional findings suggest that the images used in the campaign challenge some barriers, while reinforcing others. Stereotypes about the body image of girls who play sport are challenged with a diverse range of body shapes and physical appearances. In contrast, despite the emphasis in past literature on the influence of role models such as parents and coaches, the campaign fails to address this element in any detail." (Jackson 2016)
Great to catch up briefly with Gai Le Roy, COO of Gateway Research (Sydney) and discuss their innovative market research, in particular OOH measurement, as well as current projects and the ongoing development and use of eye tracking. Hopefully we can get some Swinburne Advertising students on board some Gateway Research projects in Victoria in the not to distant future.
Heads Up to Swinburne Advertising students. A fascinating short documentary has just been released by Campaign Magazine (UK) featuring Advertising/Marketing industry leaders such as Martin Sorrell (CEO of WPP), Cindy Gallop, Keith Weed (CMO of Unilever) and many others. Covers a lot of ground - in particular the rise of programmatic fraud in Advertising, as well as the rise of consumer add blocking. A great watch.
A big thank you to Brian Gordon from the Advertising Standards Bureau who travelled from Canberra to present to 2nd year students studying Advertising Regulation and Ethics as part of the Swinburne Advertising Major. Fascinating lecture on the self regulatory structure here in Australia that addresses consumer complaints of Advertising communication across all media vehicles.
First year Swinburne Media and Communications student Joshua Fithall had a great time as a VIP studio guest at ABC (Sydney) for the filming of episode one of the 2016 series of The Gruen - even finding time to meet up with Canadian Advertising 'super-executive' (Non-executive Chairman of Leo Burnett AU) Todd Sampson. If you are a Swinburne Advertising major student keen to attend zap me an email - but be quick as the series will be short!
A brief layover in Fiji on route to the US. An opportunity to introduce Business/Management students at FNU (Fiji National University, Nadi campus, Namaki) to the Advertising program at Swinburne University of Technology. With thanks to Professor Ram Karan, Salote Kotobalavu, Jacinta Govendar, Reema Prasad, Karishma Sharma, and Noreen Gounder.
Picture (LtoR): Beth Conroy, Alannah Hosemans, Daniel Vesel, and Yazmine Lomax and myself
Today two of the three Swinburne University of Technology 'Principles of Advertising' student teams to reach the National semi-finals of the 2016 Microsoft Protege competition spent the afternoon in rehearsal. Good luck to them tomorrow.
With the Semester nearly over it was time to hit the city streets and introduce our 'Principles of Advertising' 1st year students to the wonderful world of Advertising.
9.15am. Maxus/GroupM/WPP. Digital and future of Media Planning.
11am. Cummins&Partners. Ads can change the world!
12.45pm. CHE Proximity/Clemenger Group/Omnicom. Our technology can assist and inform consumer decision making.
Here we are x3 Agencies down, x2 Agencies to go - lunch break by the Yarra river, Melbourne city.
3pm. Leo Burnett/Publicis. It's all about people.
4.15pm. George Patterson Y&R/WPP. Detail and the complexities of the business of Advertising.
My name is David Reid.