The competition is on! What student teams will produce the best work for Cricket Australia/ M&C Saatchi this Semester? x19 Virtual Student Agency’s (VSA's) from the Swinburne Advertising Major are directly competing with x15 Virtual Student Team’s (VST's) from UQ Business School on the WBBL brief.
Work is continuing.
Advertising Management and Campaigns Project students were introduced to the Honours research currently being undertaken by Aliya Jackson. Aliya's research in the discipline of Sociology analyses the Federal Governments Advertising campaign entitled ‘Girls Make Your Move’. Four common themes were identified based on previous research, including ‘Ability/competition’, ‘Self-consciousness’, ‘Role Models’, and ‘Stereotypes': "Provisional findings suggest that the images used in the campaign challenge some barriers, while reinforcing others. Stereotypes about the body image of girls who play sport are challenged with a diverse range of body shapes and physical appearances. In contrast, despite the emphasis in past literature on the influence of role models such as parents and coaches, the campaign fails to address this element in any detail." (Jackson 2016)
Great to catch up briefly with Gai Le Roy, COO of Gateway Research (Sydney) and discuss their innovative market research, in particular OOH measurement, as well as current projects and the ongoing development and use of eye tracking. Hopefully we can get some Swinburne Advertising students on board some Gateway Research projects in Victoria in the not to distant future.
My name is David Reid.