Heads Up to Swinburne Advertising students. A fascinating short documentary has just been released by Campaign Magazine (UK) featuring Advertising/Marketing industry leaders such as Martin Sorrell (CEO of WPP), Cindy Gallop, Keith Weed (CMO of Unilever) and many others. Covers a lot of ground - in particular the rise of programmatic fraud in Advertising, as well as the rise of consumer add blocking. A great watch.
My name is David Reid.