MGM Squared photo (L to R): Sarah Guyer, Johanna Myers, David Reid (Team Mentor), Liam McCarthy, Rachel Kertes (Photo: Jonathan Lang)
The International Advertising Association (IAA) has announced the finalist teams in the IAA ‘Big Idea’ 2015 Marketing Communications Competition. The 4 top scoring submissions from the student teams from across Australia are:
“Boomerang@ECU” team – Edith Cowan University (ECU - WA)
“KGM2” team – Swinburne University (SWINBURNE – VIC)
“Kajulu Red” team - Charles Sturt University (CSU - NSW)
“Kajulu Blue” team - Charles Sturt University (CSU - NSW)
Teams now converge at ZenithOptimedia in Sydney on Monday 26th October for the finalist teams presentations to the client (Save the Children) after which the winner will be announced.
Chairman of the judging panel, IAN PERRIN,CEO, ZenithOptimedia ANZ comments:
“The judging panel was impressed with the standard of entries, especially the high calibre of the documentation and how well every single submission was articulated. It was exciting to see a number of the teams delivering solutions that lived in the digital and publicity space, rather than traditional media. The teams that performed best were the ones that kept their ideas simple, yet impactful. Congratulations to everyone who entered as you all did your universities proud.”
Heather Leembruggen, IAA Australia Chapter President & Chair, says:
“This year’s teams’ submissions from over 100 students from universities and tertiary institutions in NSW, VIC, QLD and WA, all demonstrate research insights, effective ideas, and a range of creative solutions presented with lots of enthusiasm. All who participated in IAA ‘Big Idea’ 2015 can be proud of their work and their contribution to Save the Children Australia. ”
My name is David Reid.