Great to meet Clare Balmer, the author of Expandable Brands; a book that looks at the maintenance and effective development of a brand (including a look at franchise systems) with a number of examples - potentially a great addition to the Advertising Capstone reading list. Thankyou for your time - looking forward to your on campus presentation. Interested in taking a look? You can purchase your copy here: http://expandablebrands.com.au/
My name is David Reid.