The Semester has come to an end. Thankyou to all of you for your continous efforts, your hard work and dedication in the Advertising capstone challenge. I hope that 'real world' challenge, namely the communications brief from Cricket Australia and M&C Saatchi, has been an exciting but manageble and rewarding undertaking. I also hope the opportunity to compete directly with students from UQ Business School has fostered an extra 'spark' in your work ethic this semester. Thankyou for your feedback and suggestions on how to improve the Unit moving forward. For those of you who leave Swinburne shortly as graduates - I wish you every success in the real world, and if it's Advertising you see as your career then please let me know how I can help you with that transition to employment. It's a marvellously competitive Industry, so if you have a developing passion, and the energy and commitment to give it a go - the Advertising Industry will look after you, foster your development and reward you. Keep in touch.
My name is David Reid.