This month I have taken up a Visiting Assistant Professorship at Beijing Normal University at their campus in Zhuhai, Guangdong province, China. Whilst a relatively new campus for a University founded in Beijing in 1902, they have in their short time (since 2002) established strong International partnerships including a close relationship with the Brand Academy in Hamburg, Germany. Apparently I have the honour of the being the 1st Australian/New Zealander teaching into their Brand Management program.
Students from the Advertising capstone Unit ‘Advertising Management and Campaigns Project’ (ADV30002) at Swinburne University of Technology travelled to Carlton & United Breweries yesterday to present their final Advertising Campaigns to their client (CUB).
The client team present included Chris Maxwell (General Manager Marketing), Samantha Durrant (Senior Manager Digital), Michelle Gazzola (Innovation Commercialisation Manager) and Michael O'Donoghue (Marketing Assistant).
Carlton & United Breweries was impressed by the breadth and depth of the work presented.
David Reid (Capstone Convenor) said “Working on a CUB supplied brief has been both exciting and challenging. The quality of work the students have produced has been most impressive”