Heads Up to Swinburne Advertising students. A fascinating short documentary has just been released by Campaign Magazine (UK) featuring Advertising/Marketing industry leaders such as Martin Sorrell (CEO of WPP), Cindy Gallop, Keith Weed (CMO of Unilever) and many others. Covers a lot of ground - in particular the rise of programmatic fraud in Advertising, as well as the rise of consumer add blocking. A great watch.
A big thank you to Brian Gordon from the Advertising Standards Bureau who travelled from Canberra to present to 2nd year students studying Advertising Regulation and Ethics as part of the Swinburne Advertising Major. Fascinating lecture on the self regulatory structure here in Australia that addresses consumer complaints of Advertising communication across all media vehicles.
First year Swinburne Media and Communications student Joshua Fithall had a great time as a VIP studio guest at ABC (Sydney) for the filming of episode one of the 2016 series of The Gruen - even finding time to meet up with Canadian Advertising 'super-executive' (Non-executive Chairman of Leo Burnett AU) Todd Sampson. If you are a Swinburne Advertising major student keen to attend zap me an email - but be quick as the series will be short!
My name is David Reid.