With the Semester nearly over it was time to hit the city streets and introduce our 'Principles of Advertising' 1st year students to the wonderful world of Advertising.
9.15am. Maxus/GroupM/WPP. Digital and future of Media Planning.
11am. Cummins&Partners. Ads can change the world!
12.45pm. CHE Proximity/Clemenger Group/Omnicom. Our technology can assist and inform consumer decision making.
Here we are x3 Agencies down, x2 Agencies to go - lunch break by the Yarra river, Melbourne city.
3pm. Leo Burnett/Publicis. It's all about people.
4.15pm. George Patterson Y&R/WPP. Detail and the complexities of the business of Advertising.